Advertising and Marketing Law in Canada 3rd ed.
By: Brenda Pritchard and Susan Vogt
Written by two of Canada’s leading advertising and marketing lawyers, this text lays out in plain language the legal issues that are of relevance to advertising and marketing professionals. The book explains current law and regulatory codes for all provinces and federally regulated sectors. It also outlines commonly used marketing channels and techniques, identifies common pitfalls and potential problem areas in certain industries, provides a wide variety of real world examples to illustrate practical points, and highlights best practices and underlines important “do’s and don’ts”.
The Third Edition features discussion on Green Marketing and User-Generated Content, and recent legislative changes such as the drastic increase in civil penalties for misleading advertising. (publisher’s description)
Call number: KF 1614 P75 2009